What Dorobucci Really Means — Dr Sid

No doubts, Dr Sid, born
Sidney Onoriode Esiri, is
now one of the leading
musicians ruling the
Nigerian airwaves. A
dentist turned
songwriter and singer,
Sidney hails from Delta
State but grew up in
Lagos. His legendary hits
include Pour Something
and recently Surulere
under Mavins Records.
He also featured in the
reigning hit Dorobucci, a
hit number done by his
friend and boss, Don
Jazzy.
He just recently got
married to his girlfriend
and long time fiancée
Simi Osomo. In this
exclusive interview with
Potpourri, he talks about
his career, music and
more:
What have you been up
to?
I just got married so I’ve
been up to that lately but
musically, we’re working
on promoting some
more singles off the
Seduction album. We’re
going to be pushing out a
few videos in a couple of
weeks, for a few songs
You’ve done ‘Baby
Tornado’ video, is there
going to be another
video?
The album has 20 tracks;
18 songs and 2 bonus
tracks and we’ve
promoted a few songs.
Last year, we started
with singles before the
album came out. Some of
the singles were Lady
Don Dada, Love Mine
and Talented. We also
had Baby Tornado and
then we had Baby
Tornado remix which we
just dropped a video for
this year. We promoted
Surulere and Kilon wa
too with videos as well.
And then Baby Tornado
came out. We have a few
more songs like Oyari
which features Tiwa
Savage, Chop Ogbono
and a song called Nwayi
Oma which features
Emma Nyra
Which video are you
shooting next?
I’ve shot a few videos;
I’ve shot over four
unreleased videos. We’re
just waiting to decide
when the best time to
release them is.
How has your career
been so far?
It’s fantastic. Every
career has ups and
downs and right now,
we’re on an upward
movement, and we’re
very excited about that
Have you done the
Seduction tour?
I did the Seduction UK
tour in February and we
toured a few cities in
Nigeria; Benin, Abuja
and some other places,
but we’re going back on
a tour by the end of the
year. It’s going to be
busy and hectic so
there’s not too much
time to schedule, we’re
booked almost every
weekend.
Is it in Lagos or abroad?
We planned a Euro tour
but we had to move it to
next year because
there’s so much going on
in Nigeria at the
moment. We got too
many bookings to be
gone for a long period of
time so we pushed the
European tour to next
year. This year we have
two Mavin concerts
coming up in Nigeria;
one in October and then
on December 24th,
Christmas Eve in Lagos
Who is your biggest
inspiration in music?
I don’t have
inspirations; I only have
people I respect. I
respect what they’ve
done with their music
and what they‘ve done
with their brands. I
respect Jay Z, P Diddy,
Beyonce and R Kelly. I
respect different people
for different reasons
because there are aspects
of their careers and lives
that I admire.
The Baby Tornado video,
where did you shoot it?
Baby Tornado video was
shot in London with the
X factor winner
Alexandra Burke. It was
a very beautiful
production, I totally
enjoyed it
How did you guys meet?
She’s a very close friend
to my wife but
apparently, she has been
trying to do music with
me for a long time and
she just happened to ask
my wife. Introductions
were made and music
was created.
It could not have been
easy getting Funke
Akindele, Helen Paul to
be in your Surulere
video?
They’re all personal
friends of mine. These
are people I’ve known
for a long time and
when I asked them to be
part of the video, they
were all excited and they
all made that video
absolutely fantastic. As a
matter of fact, I think I
need to tweet at them
today and just tell them
‘Thank you’ for all the
nominations we’re
getting
How did you feel getting
the MTN
ambassadorship?
It’s a beautiful thing for
a brand like MTN to
recognize that a brand
like Dr Sid is strong
enough to represent
their brand. Obviously,
you know that Dr Sid
has something to offer
and bring something to
the table, so I feel very
honoured and excited
about the possibilities
What is the idea behind
Mavin Records?
Mavin Records is a
lifestyle brand, it’s a
total package. It’s love,
responsibility, passion,
it’s everything.   When
you say a lifestyle brand,
it’s how you live. Mavin
stands for anything that
is a genius and amazing.
Mavin is Dorobucci. It’s
a brand that stands for
perfection and
excellence and that’s
what we always try to
bring when it comes to
the music industry.
Many people want to
know the meaning of
Dorobucci, what is
Dorobucci?
Dorobucci means a
person or an individual
that is awesome,
amazing, rich, swagged-
out, sexy and buff. Any
word that qualifies
greatness, that’s
Dorobucci. ‘Bucci’ means
anything that is amazing,
fun. Doro makes Bucci a
person, Doro personifies
Bucci so you’re Doro,
and I’m Doro. This table
is Doro, anything is
Doro.
How has marriage life
been so far?
Marriage life is beautiful.
I’m enjoying it. Can’t
you see that I’m glowing
and shining all over?
Are you planning
honeymoon?
That is something that is
personal between me
and my wife
What attracted you to
your wife?
My wife is beautiful,
she’s intelligent and
she’s the most amazing
human being I’ve ever
met
What has been the high
point of your career?
It must be being
nominated for my first
MTV award and
performing at the MTV
Africa Music Awards
(MAMA). Then winning
my first award at
Headies and performing
alongside some of the
biggest international
artistes like Jay Z and
Beyonce before all those
people. So, I guess I
pretty much have a lot of
high points
How is it like working
with Don Jazzy and the
whole Mavin crew?
It’s a refreshing
experience. There are a
bunch of talented people
in Mavin Records and
we all come together to
create beautiful music
and it’s a lot of fun.
Loads of talents in the
room