Butt facial: New beauty craze for bum enhancement (PHOTOS, VIDEO)

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Body conscious beach-goers are spending a whopping $500 on a new treatment that promises to enhance their bums.
Judith Liriano, 21, had the procedure done to rid her bottom of cellulite, dimples, and dark spots and she couldn’t be happier with the results.
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Before and after: Judith had the treatment, which involves a special exfoliating scrub being massaged onto the bottom to rid it of dead skin, before a laser treatment with radio frequency follows

Speaking about the treatment, Judith said: ‘Every girl wants to feel confident when they’re on the beach – before I tried the booty facial, I wasn’t as confident as I am now. I don’t think you could put a price tag on looking good and feeling good.
‘I feel great, I love the results – my butt looks better, it’s has an even colour, is more toned, and feels so much firmer than it did before.’
The procedure, named the ‘Tip Top Tush Treatment’ is available at Dr. Matthew Schulman’s plastic surgery office in New York City.
First, a special exfoliating scrub is massaged onto the bottom to rid it of dead skin. Then a laser treatment with radio frequency follows, smoothing and contouring the skin before a special firming moisturiser is applied when the laser is finished.